Monday, March 7, 2011

Value Enterpreunership

Last week, I was watching a program on Taiwan TV, which went around discussing the new generation and its aspirations.

The New Generation in Taiwan is known as " The Strawberry Generation". They don't want to follow the conventional wisdom of their parents and do not want to take a 8 to 5 job or do a business, which is routine. The new generation wants to be exclusive , be a multimillionaire in short time and wants to have its own business and want to try new models and new executions within the same business. I reckon, it is the same all over the world and not just in Taiwan, however, since it was Taiwan TV, it got it bundled as the young generation there.

There was an interview of this very young girl of only 23 and she said something extremely brilliant, which I have been routinely telling my friends, who wish to blunder into brick and mortar business. She said " The cost of setting up business is now the lowest in the last century, all you need is a computer and a website, rest is your management skill of finding , placing and selling the products which are HOT SALE " The world is your market. The girl was selling special gifts and souvenirs and had within 6 months employed 5 workers to take care of the flow of traffic and volume of business. Each of us knows this business route, yet to be successful in it is still a big challenge.

Millions of us have millions of ideas and each one of us considers that he can be successful in business, but as soon as people start the business with their shoe string budget. The string is gone first and then shoe is also gone and most of the times the foot is also a casualty . If you have not watched the " Dragons Den " program on BBC knowledge, then it is worth watching once to see, how even the best of business ideas actually have no value in the business space. Success of finding funds for scaling your business is less then one percent.

The year 2000 and above has now become the century of " Knowledge Economy " There is no greater value then your own knowledge and experience. All it takes is a simple website to offer your specialization , which then brings value velocity to the user. Last time, I checked out of the hotel in Singapore, the front desk guy said something very nice. He asked me , if I had not forgotten any valuables in the safe and my passport is with me. I replied humorously, the passport is still in my pocket and valuables I never had in my life . He was brilliant in replying. Sir at your age, the highest value is your own wisdom and experience. I was stunned. How right he was that we dont even value our most hard earned experience.

If only each of us valued our experience and had an offering to the user industry, we would have all made good wealth from our experience. But only if we could give the following Online.
  1. Debottlenecking : In complex technological and professional issues, where decision making has to be guided through logical clean agreeable and implementable options with low cost and quick execution. In my own memory, I once changed the packing system of one of my clients and there was saving of 50% of its worker cost in packaging. Present it to the world and get rewarded.
  2. Change : The most hated thing within the Industry or for that matter in personal life of each of us. Because it brings anxiety, fear, disruption, uncertainty and sometime calamity. If only , one has a positive experience with any change and can quickly get the others to experience it without any risk, the value of such an experience is huge with any user industry.
  3. Value : The most fuzzy concept : There are different value needs at different stages of a business cycle and there are certain value needs at each time within the organization. If your experience is what will bring value to the organization at that particular stage of business cycle, it will get rewarded. Eg : Say, you are a specialist in the making of dyed FDY yarns or dyed Nylon yarns or dyed viscose yarns. Then this specialization , if well blogged and sited on the net will automatically get a revenue stream sooner or later by a company which suddenly finds orders for FDY yarns dyeing, but was always a specialist with spun yarn dyeing. Another Eg, if you are a civil engineer and you have experience with prefabricated structures and you blog and get sited enough on the net, then your experience is well automatically get fished.
  4. Design : This is one area, which has a scope of exponential business. If photographs can be sold online and drawings can be sold, then Design for machines, fabrics, garments , yarns, etc is a very large untapped market within the textile space.
  5. Technology : In Textiles, there is no machine technology. There is only an Operations Technology. If one can bring about major design changes to get a higher output and lower cost of production and has already physically done it in his own work place, then this know how has very large value. I have developed a Technology, where in yarns will now be dyed with only 25% of the total water currently used. It was just my own experience and observations and a few changes and I found that the industry has been missing something so simple and easy. There is always something around you, which the conditioned mind is not able to see, but if you break the barrier, the experience is waiting to get unloaded as the Technology input for major changes . A Turkish Engineer designed a Twisting machine, which does not need a spindle at all. No killing sound, no big power cost etc etc. A very unique invention, but if only he would have sold his idea and taken money for his patent and licensing, he would have been more famous and richer. Starting a Brick and Mortar company is not for professionals.
  6. Commercial Expertize : The whole world wants to know, if its sourcing cost is sensible or not. Only the best commercial managers have all the experience and idea on each of the product lines available in the market and the best possible prices. If only a material manager would exploit this on the web space and offer online consulting for USD1 per advise, he would still make millions of dollars. Lately I saw a company buy a machine at double the price which otherwise in India would have been bought for less then half. I would keep my mouth shut, but I pitied the owner of the company that a little global research and one will find , how different products get sold at different prices in different markets and if you are only aware of the bottom line of the price, then it is your negotiating skill to get the price.
These are business models for professionals. The best thing about these models are that they are fully guarded against any government regulations, overheads, cash flow problems , cost of running the business or any sales or excise duty and above all the full income is Tax Free. ( Only if you are a genius) Have a global customer base and your " Genius" then can make a business out of selling " Knowledge "







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