Wednesday, March 16, 2011

Orphans Get Commented on Eyes , Nose Lips ! Paid Ugly Duckling is also Cute.

This is a story on companies, which choose to sell their products on credit.

When I use to work in Silvasa, there was this certain behavior of companies, who would immediately find quality problems with the supply as soon as the goods were unloaded. The results was that the supplier was now trying to convince the customer for all the specifications. Yet the user would give him all such cosmetic issues that the supplier had no answer. Say a truck of POY landed with a texturizer. He would then find problems with the running of the POY, spin finish, broken filaments, etc etc.

However, where ever the customer bought POY with advance payment, the yarn much worst then the credit supplier was still ok.

Many a times, this was a deliberate attempt by the company to postpone the payments of the supplier. But also many a times, ,it was the incompetence of the user to run the yarn.

The more the incompetence, the more the user would resist the supplier and find umpteen issues with the quality.

On the other side, there were technical managers, who would say, get any yarn under the sun to us and we will run it. We know, how to run.

The same story happens to one and every product which is given Free For Evaluation process to a buyer. Even the best of the product is then commented for silly cosmetic features and usually rejected or poorly rated. All because the seller gave it free for Trial. If only the same customer would have bought the product, he finds all the value in it. Never ever make a mistake of giving anything free for Trials. No matter, how small and insignificant value it carries. The process of ownership has to be defined from the very first day, otherwise it will remain an Orphan and most likely kicked out.

The story is all about selling on Credit. A credit product is like an orphan, it has no mother , no father in the new company. It gets commented on Eyes, Ears, Nose lips etc. Whereas the same customer, if he pays upfront and gets the worst quality, yet finds the product, very nice and upto his standards.


Paid Ugly Duckling is also cute.


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