Timeless Lesson In Marketing of Asian Machines!

Client: “Our next requirement, this is something big, you know, we need an elephant.” Machine Maker : "But why don’t you adjust with a buffalo, even it is big… and black?” C: "No, we need only elephant, let me explain our current process"… client explains for an hour. Machine Maker : "Fine, I understand ur requirement. But our system supports only buffalo." C:.."We need only elephant!" Machine Maker : "Ok... Let me see if i can customize.” Requirement taken : Client wants a big black four legged animal, long tail, less hair. Having trunk is mandatory. The same was documented, signed off and sent to Factory for development! At Factory Development Centre: Design/Development – Base on requirement all features are supported in base product (as buffalo), for trunk alone a separate customization is done. Finally the customization is shown to client. Client looks... And Faints Sales Manager Delivering The Product.   Interestingly, with European Machines, you order for a "Buffalo" and you get a delivery of an Elephant and that too White . Power Guzzler with prices such that the whole Euro debt has to be paid off from one sale of the machine to you.