Client: “Our
next requirement, this is something big, you know, we need an
elephant.”
Machine Maker : "But why don’t you adjust with a buffalo, even it is big… and black?” C: "No, we need only elephant, let me explain our current process"… client explains for an hour. Machine Maker : "Fine, I understand ur requirement. But our system supports only buffalo." C:.."We need only elephant!" Machine Maker : "Ok... Let me see if i can customize.”
Requirement
taken : Client wants a big black four legged animal, long tail, less hair.
Having trunk is mandatory. The same was documented, signed off and
sent to Factory for development!
At Factory Development Centre: Design/Development – Base on requirement all features are supported in base product (as buffalo), for trunk alone a separate customization is done. |
Sunday, July 1, 2012
Timeless Lesson In Marketing of Asian Machines!
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