Mr MM Chaudhary ( Hereafter MMC) my ex colleague recently had a genius of a sales presentation.
How humor and wit works in favor of business is a classical example below.
Mr Chaudhary sells a simple humble Asian winder, which is 30% of the price of European Winder. His customer asked him, how he should decide, because he likes the European machine, but wants the Asian price.
MMC came out with a brilliant answer. If you are looking for a wife, then buy the Asian machine and if you are looking out for a Model, then buy the European machine. The model will be to show to the world, will have higher maintenance, poor performance ( In bed ) visually attractive, but physically weak, high resale value. On the other side, Asian machine will be like wife, shall do all the work, come out with nice production , low maintenance cost but will have low resale value etc.
Customer was so impressed that within minutes he signed a million dollar contract with him.
The moral of the story is that this Model Vs Wife dilemma crosses us almost everyday with our purchase decisions and how many times, do we take a sensible decision.
Recently, a customer asked me , if she should buy a German brand made in Germany or made in China . The price difference being double. I said no one will ask , if the production was made on machine made in Germany or Made in China, but they would still ask, what machine you have . So Brand will automatically cover her apprehensions, if any.
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