Tuesday, March 30, 2010

Controlled Drawing With Twisting - Sewing Thread Secret .

Well Thread is perhaps the largest Sewing Thread maker in Bangladesh.

The owner Nurul Bhai and his family are my very close friends. The story of Well Thread goes to early 20th century, wherein the father, started a small plant making sewing threads and was famously known in Chittagong as Sutli Wala

As a Home Industry with some basic machines, he would buy the raw yarn, then twist and color them in a pot and wind it on small cones and pack it on his back and sell to the market. Same is the story of Hassan Bhai in Egypt and Coats Owner, an Iranian Jew, who got settled in UK and made a global sewing thread empire.

Since my largest customer base around the globe is sewing thread makers, I know most of them personally. Whether it is Diktas in Turkey or Best Thread in China, all of these have grown year after year. Sewing Thread perhaps is the most profitable textile product line as I have never seen one single sewing thread maker going bankrupt. The only entry barrier is managing a large customer base and hence a large working capital. Infact, the only Textile Manufacturing business, which flourishes in Europe and US is still Sewing Thread

One of the biggest failures of sewing thread industry has been to change the business model into " Made To Order " Business. If Garment industry orders colors and cones as per their requirements, then other then black and white and some other color assortment , the whole business should practically run on Made to order. The Bazaar trade can also be switched to Made To Order, as long as the marketer is not greedy about dumping the production and showing false sales.

Well Thread is today even bigger then Coats in Bangladesh and has one of the most modern plant and a very diverse range of product.

Sewing Thread companies are relatively richer companies like Coats , A&E, Union Thread, Madeira , DMC, Well Thread, Vardhaman and countless more.

Another example is a small company, " Threads India" which has gone in to make a product range, which is technically the best in the world in Filament Based Threads. This company used Technology as its strategic Strength. Coming from a family of machine makers, they knew more on exploiting the machines and made very special machines to then produce Threads, which were most unique in the world. However, as they did not have the same marketing skills as Coats or A&E, they could still not position themselves as a global player.

One Such Technology was the Controlled Drawing With Twisting. I have never seen any sewing thread company in the world using such a machine. But this was their own design. Like I wrote in my first blog, technology in textiles is loaded on the machine and unless you are an expert textile engineer, you can never get the technology from the standard machine configurations. Many a times, you need to design your own machines and keep them secret. The result of drawing and twisting together is that the tenacity of the yarn zooms up and product then gets a PPF, which is unrivaled.

Write to me to design this machine for you. Machine Builders make only machines which have commercial scope and not for special applications.

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