Polyester Pillows or Heat Exchangers.

Last weekend, I was browsing the super mall and I always track , what is new in Textiles as a material.

For long I have been watching polyester filled pillows and now there is a special mattress filled with polyester fibers. Some of these fillings are hollow fibers, some are high denier etc etc.

As a whole the gimmick of marketing has made the polyester pillows quite a success. Though for Tropical countries and Hot countries , it is a catastrophe.

I hate polyester pillows and always thought, why are the home textile companies so dumb, that they did not catch up with this new demand and quickly bought forward the Cotton filled pillows.

Combed cotton with its yellow cheesy look is just out of the world and has a handle which would be as soft like sleeping in the sky. However, no company has ever tried taking cotton fillings into mattress and pillows. Simple, because this was always the natural way of making a mattress at the first place.

Only it required was smart dressing up and branding and positioning into the market. It would have been a runaway success.

Though quilts did find a place in the branded market, however, the pillow and mattress market still remains wide open for combed cotton fillings.

In my part of the world, as a kid, I would see a hawker carrying a non descriptive large wire cotton flyer sorting the cotton and filling into a mattress. But all this got overtaken by polyurethane mattresses, which are more like heat exchangers.

Hope someday, Home Textile companies will find value in the cotton fillings again and bring regalia to sleeping paraphernalia.